Planning an event can feel overwhelming but let Compass Public Relations Firm break it down for you in just 6 easy steps:
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Track: Public Relations
Brace Yourselves: Session Is Coming
| Get ready as the Maryland General Assembly kicks off on January 10, 2024, following the Delaware General Assembly on January 9, 2024. While January might seem distant, strategic advocacy demands early preparation and planning to ensure your team is ready to make an impact as soon as the cannons fire. Explore coalition building, patch-though phone calls, emails, and polling with Compass.
Let Compass Advocacy help you forge impactful coalition building strategies today!
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| Understanding public opinion is critical – as public sentiment can have a significant impact on real policy decisions. Polling helps to garner a deeper understanding of the public’s thoughts, opinions, and beliefs on specific topics or issues. Compass Public Relations Firm will help design your questionnaire, collect the data, and provide valuable insight into the responses. |
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| A coalition is the “joining of forces” between two or more independent organizations with shared interests. Coalitions are a great way to gather influence over specific subject matter because they can exert more power than a single organization alone. However, building and maintaining a coalition can feel like a daunting task. Compass has the expertise to guide you through the process of building and maintaining coalitions with shared interests, ensuring collective strength in advocating for your cause.
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Patch Thru Phone Calls: What and How
Patch- through phone calls (PTP Calls) are an important grassroots advocacy tool. It is a simple way to connect individuals to the elected officials that represent them to advocate for issues or policies of all kinds.
Compass PR has executed PTP Calls on behalf of clients since 2019 with great success, contact us to start the conversation before Session 2024!
https://mailchi.mp/compassadvocacy/compass-pr-navigator-july-9085352
Building a Coalition
A coalition is the “joining of forces” between two or more independent organizations with shared interests. Coalitions are a great way to garner influence over specific subject matter because they can exert more power than a single organization alone. However, building and maintaining a coalition can feel like a daunting task.
Here are 6 steps toward creating sustainable coalitions:
Identify the coalition’s mission: Start by identifying a common goal or issue that brings potential members together. This can be a shared interest, a common problem, or a specific objective that can be better achieved through collective action.
Engage potential members: Identify individuals or organizations that share a common interest in the coalition’s mission. Reach out to them to gauge their interest, emphasizing the value of collaboration.
Ongoing recruitment: Coalition building is an ongoing process that requires active engagement and recruitment. By continuously adding to your membership base, the coalition broadens its expertise, increases influence and power, and expands resources and opportunities. Ongoing recruitment sustains momentum towards the coalition’s shared goal.
Strategy sessions: Once the coalition has a membership base, hosting strategy sessions can help members align goals and strategies. It’s imperative that each member knows their defined role in the coalition. Strategy sessions offer a space to build relationships and trust with other members, share knowledge and expertise, facilitate goal alignment, and create actionable plans.
Host regular meetings: Regularly scheduled meetings allow coalition members the opportunity to communicate, exchange information, and collectively make decisions. Bringing members together provides a platform for open dialogues and the exploration of differing viewpoints. Regular meetings also allow members to take an active role in monitoring the progress of the coalition.
Take action: There are many ways in which coalitions can take action toward their goals- whether it’s advocating for legal reform, mobilizing supporters, conducting community outreach, or legislatively! Engage in government advocacy efforts by mobilizing supporters, hosting lobby days, or creating awareness campaigns.
Overall, forming a coalition requires overcoming various challenges, including building trust and managing several interests. Coalitions are imperative for increasing political leverage and power towards a common goal. By amplifying individual voices through collaboration, coalitions can increase the chances of influencing policy outcomes and/or achieving shared goals.
Grassroots Advocacy: Q&A with Addison Pruitt
Shaping Public Opinion
Compass Public Relations can help your business/association/coalition frame a message specifically for your target audience. This messaging is critical in shaping public opinion and understanding of the issues you care about most. At Compass PR, our public relations specialists craft narratives that resonate with your stakeholders, ensuring your voice is heard. We work closely with our clients to tell their stories to policymakers and media outlets. We can frame the messaging, develop the arguments, and create graphics and materials to deliver your message across many platforms. From digital campaigns to traditional media outreach, we ensure your message is consistent and impactful.
During the 2023 Session, we worked with the National Alliance on Mental Illness in Maryland (NAMI – MD) to deploy Advocacy Action Alerts, which enabled constituents to contact their legislators on key issues presented before the General Assembly. These alerts were strategically timed to coincide with critical decision points, maximizing their influence. We developed messaging and integrated an advocacy outreach system through five targeted campaigns.
The result of our public affairs strategy: Over 2,900 emails were sent to Maryland General Assembly Members urging support of critical legislation that would impact mental health in the state. This comprehensive approach demonstrated the power of grassroots advocacy, amplifying the voices of concerned constituents in a meaningful and effective way. Learn more about how PR management services can support your organization by contacting Compass PR today!
Spruce Up Your Brand This Spring!
It’s that thyme of year! As the temperature gets warmer and flowers start to bloom, it’s hard to miss the energy of spring coming our way. The universe decided spring was the time to re-plant our most successful business practices and we can’t help but agree! It’s time to take stalk of your life! Spring can be the perfect time to update your business and personal branding materials. You should update your website, clean out any old or wilted social media posts, or even change your Facebook status (ok, bloomer).
Compass Public Relations can help you revisit your logo and branding materials to give them a bright new look once and floral. Our team members take pride in taking the time to understand your business market and can help target your brand identity to be competitive in your plot. Helping your business rose to the occasion is always our priority. Lettuce do our best so you don’t have to, even if these puns are getting unbeleafable. Happy Spring!
Wrapping Up Black History Month with MBE Night!
For the second year, Compass PR coordinated branding and media relations for the Minority Business (MBE) Night in Annapolis. This year’s event attracted over 700 businesses from throughout the state and featured top state officials including special guest Governor Wes Moore. We developed the website, print and digital signage, program collateral, and facilitated media coverage.
Read what the Afro and WYPR had to say about the event:
https://afro.com/black-entrepreneurs-and-elected-officials-gather-for-mbe-night-in-annapolis/
https://www.wypr.org/wypr-news/2023-03-06/heres-3-bills-to-watch-in-the-maryland-general-assembly-meant-to-boost-the-small-business-economy
See more photos here.
Political Strategy: Phone Campaigns
A critical advocacy tool to influence public opinion is implementing targeted phone campaigns. At Compass Public Relations, we have the ability to design political campaign strategies that successfully mobilize constituents to support or oppose policies heard before state, local, and federal governments.These efforts are tailored to ensure maximum impact, and they provide a powerful voice to constituents who might otherwise go unheard in the legislative process.
Through careful demographic research and data analysis, Compass Public Relations consultants ensure that each campaign is directed toward the right audience. We send targeted and tailored messages that resonate with the recipients, enhancing the likelihood of action. Our live calls are persuasive and personal, allowing for real-time engagement and providing legislators with a clear sense of where their constituents stand on issues.
In many cases, Compass PR consultants work with lobbyists to execute these efforts in a strategic and coordinated manner. Whether it’s at the state level in Delaware or Maryland or targeting local municipalities, our phone campaigns are designed to make a difference..
As public relations specialists, our consultants are highly experienced in framing messages that either support or oppose critical legislation. Once the message is set, we then identify key legislators who may decide the outcome of such issues.
From there, we generate dozens – or even hundreds – of live constituent phone calls into legislators’ offices. This type of constituent engagement has the power to sway decisions and influence outcomes, making phone campaigns a vital part of any political campaign strategy. To learn more about how political strategy phone campaigns can support your cause, contact Compass PR today!
Compass PR: Political Strategy
The legislative session has convened in Maryland and Delaware, so it’s time for your organization’s voice to be heard. In today’s complex and information-saturated world, simply having a good cause and dedicated supporters may not be enough for your coalition or campaign to thrive. At Compass Advocacy, our Public Relations services act as a multiplier for your efforts, bringing years of advocacy experience and long-term relationships with the legislature. Through our industry expertise, large network, and tested political campaign strategies, we position our clients in front of key legislative allies that produce tangible results.
Working at the intersection of business and government, our public relations firm develops authentic and compelling campaigns that mobilize constituents to support or oppose policies heard before state, local, and federal governments. As part of such services, our public relations specialists can facilitate patch-thru phone calls from constituents to legislators, letters to elected officials, polling and public opinion surveys, and much more. Additionally, identifying influential figures is essential for gaining traction and achieving your goals. Our team leverages targeted campaign strategies to find and engage committees, legislators, or third parties with your messaging.
While your grassroots campaign or coalition may be passionate and dedicated, Compass can provide crucial amplification, such as phone, website, and email strategies to boost your message to the right decision-makers. Broad exposure and compelling narratives strengthens your voice, builds public trust, and increases your chances of making an impact. In the unique political landscapes of Delaware and Maryland, Compass can help your organization navigate the many legislative and public relations nuances–get started today!
