Author: Compass Advocacy

The 2025 Maryland Legislative Session stands as a testament to our team’s ability to not only generate buzz but also to drive tangible action and achieve significant policy wins for our partners. We’ve leveraged strategic communication, grassroots mobilization, and targeted advocacy to deliver exceptional results across a diverse range of crucial issues.

Mobilizing Grassroots for Real Change
Beyond traditional media engagement, we effectively mobilized grassroots support to directly engage legislators. We orchestrated a significant constituent outreach effort, resulting in a Session total of 6,480 phone calls directed to 74 targeted legislators over a focused period. This direct engagement ensured lawmakers heard directly from their constituents about the potential impact of the proposed policy. Furthermore, our email campaigns generated an impressive 61,188 constituent emails reaching 139 targeted legislators, amplifying the message and demonstrating widespread concern.

Empowering Advocates, Driving Action
We also continued to empower advocacy organizations through the strategic development and implementation of “Take Action” pages on their websites. the integration of our tools resulted in 2,583 advocates taking action and generating a total of 35,479 emails through just a few action alerts. This demonstrates the power of providing accessible platforms for individuals to directly engage with policymakers and influence critical legislation.

Looking Ahead
This session’s successes underscore our commitment to delivering impactful PR and advocacy outcomes for our partners. By combining strategic communication, effective grassroots mobilization, and powerful digital tools, we continue to elevate voices, shape policy, and drive meaningful change. We look forward to building on this momentum in the sessions to come.

Effective communication is the cornerstone of successful policy advocacy, crisis management, and reputation building. In a world where public perception can shift in an instant, how you communicate, and who you communicate with, determines the outcome of critical situations. A skilled public relations firm can help craft and deliver your message with precision, ensuring it resonates with your target audience.

At Compass Public Relations, we specialize in helping clients achieve their policy objectives, navigate crises, and manage their reputations. With our strategic approach, we craft powerful messages, build strong arguments, and amplify our clients’ stories to decision-makers, stakeholders, and the media. To learn more about our communication services or speak with our team, call (443) 343-7143 today.

Message Development: Crafting Clear, Compelling Messages 

The foundation of any successful communication strategy is a well-developed message. At Compass Public Relations, we work closely with our clients to understand their objectives and target audience. From there, we create messages that are not only clear and concise but also aligned with your goals.

Media Relations: Building Relationships That Matter 

Media coverage can be a powerful tool for boosting visibility and credibility. However, navigating the media landscape requires more than just sending out press releases. It’s about building strong relationships with journalists and outlets. Our media relations service connects clients with the media professionals best suited to tell their story. 

Media Training: Preparing You for the Spotlight

Compass Public Relations offers media training to help you confidently handle interviews and deliver your message effectively. We provide tailored coaching, preparing you for a range of scenarios—whether you’re speaking with a reporter, participating in a panel discussion, or delivering a public statement. Our goal is to ensure you’re always poised, articulate, and on-message when it matters most.

Press Releases: Grabbing Attention with Strategic Content

A well-crafted press release can be the key to getting your story in front of the right eyes. At Compass Public Relations, we specialize in writing attention-grabbing press releases that communicate your key information in a compelling way. Whether you’re announcing a new product, event, or important milestone, we know how to make sure your press release stands out and catches the attention of journalists and readers alike.

Op-Ed Draft & Placement: Sharing Your Perspective with the World

An op-ed can be an excellent way to share your perspective on current issues, advocate for change, or position your organization as a thought leader. We help clients draft compelling op-eds and place them in prominent media outlets, ensuring your voice is heard by the right audience. With our expertise, we ensure your opinions are framed clearly and persuasively, positioning you as an authority in your field.

Collaborate With a Premier Public Relations Firm 

By partnering with a trusted public relations firm, you can navigate the complexities of policy, crisis, and reputation management with confidence, knowing your message is in expert hands. Whether advocating for policy, managing a crisis, or building a reputation, Compass Public Relations ensures your message resonates across all channels, delivering the results you need. Call (443) 343-7143 today to learn how we can help you communicate effectively.

In January 2025, President Trump and his administration returned to the White House, with an urgent agenda to impose numerous executive orders on topics that regularly surfaced during the campaign trail. At the forefront of these policies are federal spending cuts, reductions in certain healthcare initiatives, redefining birth-right citizenship, the termination of DEI workforce programs, among more.

These new changes at the federal level have sparked concerns for various policy areas across state legislatures, and especially with Maryland. For Maryland to deliver on managing the budget deficit, reforming transformation networks, and mitigating climate casualties, the state will need to engage in advocacy efforts that can adapt to federal change.

State versus Federal Advocacy Differences: 

Understanding some general differences in state versus federal advocacy strategy is critical for recognizing the opportunities in each legislative body, and the levels of agency available in each chamber of government. In the state legislature, representatives operate within a compressed timeframe with fewer resources at their disposal in comparison to Congress. Thus, lobbyists and grassroot organizers must be proactive with their time by readily scheduling meetings with state officials, especially since state legislators are more accessible than Congressional members.

Moreover, state advocates explore policy issues across numerous counties and municipalities, while Congress functions on a larger scale by providing oversight to states, while also introducing legislation that is geared toward federal agencies or institutions. Therefore, state and federal advocates may employ alternative research methods, or public relations campaigns, to accommodate a specific audience, such as a constituency, a client, or to support demographic differences.

Moving Forward with Purpose: 

At Compass, we serve our clients at the state and federal level by taking a nuanced approach to government advocacy. We tailor our public relations outreach to contain personalized communication to meet client needs on an individual basis. Most importantly, Compass’ advocacy strategy is rooted in preparation and trust.

Finally, Compass Public Relations Partners is committed to staying in-tune with public opinion across all levels of government and remains invested in the strategic communications needed to yield tangible results for our clients during Maryland’s legislative session. While federal change may invoke uncertainty, there are political organizers at the state level, such as Compass, who bring consecutive years of experience in an ever-changing political landscape.

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