Shaping Public Opinion
Compass Public Relations can help your business/association/coalition frame a message specifically for your target audience. This messaging is critical in shaping public opinion and understanding of the issues that you care about most. We work closely with our clients to tell their stories to policymakers and media outlets. We can frame the messaging, develop the arguments and create graphics and materials to deliver your message across many platforms.
During the 2023 Session, we worked with the National Alliance on Mental Illness in Maryland (NAMI – MD), to deploy Advocacy Action Alerts, which enabled constituents to contact their legislators on key issues being considered before the General Assembly. We developed messaging and integrated an advocacy outreach system through five targeted campaigns.
The result: Over 2,900 emails were sent to Maryland General Assembly Members urging support of critical legislation that would impact mental health in the state.
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