Public Relations Archives - Page 2 of 3

Spruce Up Your Brand This Spring!

Posted on April 5, 2023November 29, 2023 by Compass Advocacy

It’s that thyme of year! As the temperature gets warmer and flowers start to bloom, it’s hard to miss the energy of spring coming our way. The universe decided spring was the time to re-plant our most successful business practices and we can’t help but agree! It’s time to take stalk of your life! Spring can be the perfect time to update your business and personal branding materials. You should update your website, clean out any old or wilted social media posts, or even change your Facebook status (ok, bloomer).

Compass Public Relations can help you revisit your logo and branding materials to give them a bright new look once and floral. Our team members take pride in taking the time to understand your business market and can help target your brand identity to be competitive in your plot. Helping your business rose to the occasion is always our priority. Lettuce do our best so you don’t have to, even if these puns are getting unbeleafable. Happy Spring!

April 2023 PR Navigator

Wrapping Up Black History Month with MBE Night!

Posted on March 1, 2023November 29, 2023 by Addison Pruitt

For the second year, Compass PR coordinated branding and media relations for the Minority Business (MBE) Night in Annapolis. This year’s event attracted over 700 businesses from throughout the state and featured top state officials including special guest Governor Wes Moore. We developed the website, print and digital signage, program collateral, and facilitated media coverage.

Read what the Afro and WYPR had to say about the event:
https://afro.com/black-entrepreneurs-and-elected-officials-gather-for-mbe-night-in-annapolis/
https://www.wypr.org/wypr-news/2023-03-06/heres-3-bills-to-watch-in-the-maryland-general-assembly-meant-to-boost-the-small-business-economy

See more photos here.

March 2023 PR Navigator

Political Strategy: Phone Campaigns

Posted on February 1, 2023November 29, 2023 by Compass Advocacy

An important advocacy tool to influence public opinion is implementing phone campaigns. We have the ability and find that clients are successful when we develop campaigns to mobilize constituents to support or oppose policies heard before state, local and federal governments.

Compass Public Relations has the ability to target specific demographics to send a specific message. We can send through live calls, which are effective in persuading legislators. Compass PR consultants often work in tandem with lobbyists in employing such calls to advance or defeat legislation pending in Delaware, Maryland or at the local level.

We can help frame a message for or against legislation and then facilitate targeting key legislators who may play a decision-making role on such issues. Then dozens – or even hundreds – of live constituent phone calls are generated into legislators’ offices.

Compass PR: Political Strategy

Posted on February 1, 2023March 27, 2024 by Compass Advocacy

The legislative session has convened in Maryland and Delaware, so it’s time for your organization’s voice to be heard. In today’s complex and information-saturated world, simply having a good cause and dedicated supporters may not be enough for your coalition or campaign to thrive. At Compass Advocacy, our Public Relations services act as a multiplier for your efforts, bringing years of advocacy experience and long-term relationships with the legislature. Through our industry expertise, large network, and tested political campaign strategies, we position our clients in front of key legislative allies that produce tangible results.

Working at the intersection of business and government, our public relations firm develops authentic and compelling campaigns that mobilize constituents to support or oppose policies heard before state, local, and federal governments. As part of such services, our public relations specialists can facilitate patch-thru phone calls from constituents to legislators, letters to elected officials, polling and public opinion surveys, and much more. Additionally, identifying influential figures is essential for gaining traction and achieving your goals. Our team leverages targeted campaign strategies to find and engage committees, legislators, or third parties with your messaging.

While your grassroots campaign or coalition may be passionate and dedicated, Compass can provide crucial amplification, such as phone, website, and email strategies to boost your message to the right decision-makers. Broad exposure and compelling narratives strengthens your voice, builds public trust, and increases your chances of making an impact. In the unique political landscapes of Delaware and Maryland, Compass can help your organization navigate the many legislative and public relations nuances–get started today!

Targeted Campaigns and Website Design

Posted on December 13, 2022December 18, 2023 by Addison Pruitt

Are you looking to get your message in front of legislators and key decision-makers? We’re here to help you advocate your organization’s issues at the right time and to the right people. Through targeted campaigns to legislators, our team will design and implement call-to-action pages to generate emails, texts, and phone calls. This targeted feature on your website will enable constituents and advocacy groups to engage directly with their legislator based on their district. Whether that be for a particular bill or topic area, Compass can help advance your advocacy efforts to shape policy and public opinion.

Simple as that, your message can be sent to those who need to hear it! Reach out to our Public Relations team today to learn more!

Post-Elections Grassroots Advocacy

Posted on November 1, 2022December 18, 2023 by Addison Pruitt

Now that General Elections are in our rear-view mirror (even if votes are still being counted…), we will look forward to General Assembly Sessions approaching in 2023.

With Maryland’s session opening on January 11, and Delaware’s starting January 10, you may need to begin to develop a strategy to shape public and legislator opinion.
Compass Public Relations can help you and your association, coalition, or organization generate emails to members’ elected officials in favor or against an issue or bill introduced. We can create websites that route emails to legislators, as well as create portals to ensure ease while getting your messaging through to decision makers.

This can be a simple add-on to a current contract, or an engagement on its own, the sky is the limit! Compass Public Relations is here to help you navigate 2023.

Actively Engaging Congress Through Strategic Public Relations

Posted on October 3, 2022December 18, 2023 by Addison Pruitt

Are you looking to get your message in front of Members of Congress? Compass Public Relations is here to help you advocate your organization’s issues at the right time and to the right people through targeted federal campaigns. We’ll assist in identifying your organization’s priorities to foster engagement with policymakers and their staff, media outlets, and key external audiences.

Here are ways that the Compass PR team can advance your advocacy efforts to shape policy and public opinion:

Schedule site visits to your organization with Members of Congress and their staff
Coordinate letters from advocacy groups, business associations, and subject matter experts to Members of Congress
Gather placement of Op-Eds in local and national media outlets
Craft tailored and clear messaging to help all stakeholders understand the importance of your organization’s issues

Team Spotlight: Addison Pruitt

Posted on August 31, 2022December 18, 2023 by Compass Advocacy

Addison connects the dots between government advocacy and communications on behalf of Compass clients. Prior to joining Compass, he served as Communications Specialist for the U.S. Architect of the Capitol, where he coordinated messaging and led outreach initiatives to House Members, staff, and key congressional stakeholders.

As the former Chief of Staff to the Chairman of the Legislative Black Caucus of Maryland, Delegate Darryl Barnes, Addison led the office’s marketing and strategic communication efforts, serving as a liaison for constituents on all legislative activities.

Addison has also worked with several nonprofits and businesses, providing consulting services in brand identity, graphic design, web development, and multimedia.

Montgomery County, Maryland Black Chamber of Commerce

Posted on June 30, 2022November 27, 2023 by Addison Pruitt

On Tuesday, June 28, 2022, Maryland’s Montgomery County Black Chamber of Commerce hosted several Black and minority businesses for an emergency townhall to discuss contracting opportunities and MBE participation within the Montgomery County, Maryland government.

In a short marketing window, the Compass team served as the lead public relations arm for the townhall, providing the following services to make this gathering :

Deigned event branding and invitation
Designed and managed the registration page
Provided press support
Coordinated email communications to all registrants

MBE Night in Annapolis

Posted on May 10, 2022January 22, 2024 by Addison Pruitt

Our Compass PR team led the branding and marketing efforts for the 2022 MBE Night. Over 400 minority businesses joined in Annapolis on Thursday, April 28 for an evening centered around opportunities in procurement and capital.

The event featured a host of state legislators, state agency officials, panel discussions, and a presentation from the U.S. Small Business Administration. It was an honor to work on this event from start to finish.

Throughout the process, we established a brand identity, designed all marketing collateral, and developed an all-inclusive website (www.mbeannapolis.com), allowing attendees to register, access key event information, and view media from previous MBE Nights.